Aricept
Showtime
This is the presented Print idea for Aricept, the medicine that treat dementia symptom.
The objective: To trigger doctors not to overlook the gravity of post-stroke dementia, which usually occurs in 3 months after the stroke. And to imply that once the post-stroke dementia being recognized, Aricept is one of the effective dementia treatment choices.
Exelon
Tattoo
Initiative idea for Exelon, the Alzheimer’s disease medicine in the form of a patch. Being a patch helps the caretakers know whether their Alzheimer’s patients already take their medicine or not, since it’s the visible reminder by itself. And that’s why this is the easy and hassle free way to take care of Alzheimer’s patients.
Madiplot
Highway
This is the presented Detailing aid material for medical representatives to present the effectiveness of Madiplot, the hypertension treatment medicine to the doctors.
The idea: Normally the hypertension medicines have side effect on kidneys, causing blood clog which leads to renal failure. The kidney shape highway analogy demonstrates how Madiplot can protect the kidneys by easing up the blood flow.
Prevacid
Bonsai
This is the presented Print idea for Prevacid, the lansoprazole which decreases the amount of acid produced in the stomach.
The objective: To raise awareness among doctors about the effectiveness of the treatment Prevacid can provide and to trigger them to prescribe this medicine.
Stopwatch
Another presented Print idea for Prevacid
The objective: To raise awareness among doctors about the effectiveness of the treatment Prevacid can provide and to trigger them to prescribe this medicine.
Balls
Another presented Print idea for Prevacid
The objective: To raise awareness among doctors about the effectiveness of the treatment Prevacid can provide and to trigger them to prescribe this medicine.
Vials
Another presented Print idea for Prevacid
The objective: To raise awareness among doctors about the effectiveness of the treatment Prevacid can provide and to trigger them to prescribe this medicine.
N-PAP
Hourglass
This is the presented Print idea to promote N-PAP, the liver patient assistance program.
H/L: There will always be more good time for you.
Nestlé nutrition
Protected cradle
This is the presented Detailing aid material for nurses to educate moms with their new born babies. This is the challenging brief since infant formula is not allowed to advertise in Thailand. So we had to create indirect communication, keeping in mind that the picture or the word ‘baby’ couldn’t be shown in the material as it was against Thai FDA regulations. And this was how I got around with the rule.
H/L: Protect your most precious thing.
Copy: The nutrition can miraculously protect the immunity.
Cetaphil
Washing instruction
This is the presented Print idea for Cetaphil skin care product family, best known for being suitable with the sensitive skin.
H/L: Because you can’t always find such warning for your sensitive facial skin.
Sun-pure
Colleague
This is the presented idea for Sun-Pure air purifier filter.
H/L: One of the pitfalls of working with germ is…polluted air.
The target in this communication is the laboratory scientists who have to work with germs. The key message is the thought provoking statement for the scientists to be cautious of that serious fact and consider having air purifier filter in their labs.
Clean Lab
This is another direction of the presented idea for Sun-Pure air purifier filter.
H/L: The spick and span lab doesn’t mean the air in the room is germ-free.
The target in this communication is the laboratory scientists who have to work with germs. The key message is even in the cleanest room can’t guarantee to provide the cleanest air. To ensure that you always have clean air to breath, leave it to Sun-Pure.
Cleaning in progress
This is another direction of the presented idea for Sun-Pure air purifier filter.
H/L: Clean air for you everyday.
The target in this communication is the laboratory scientists who have to work with germs. The key message is having Sun-Pure in the room equals having every ounce of the air in the room cleaned.
Acuvue Postcard from next door campaign:
The banner, postcard and ambience ads were the presented works to the clients to help promote the Acuvue’s very own online drama called “The postcard from next door”, the first online drama that will make you see love in the clearer perspective.
The story revolves around a short sighted girl who decides to lose her glasses and wear contact lens instead as the first step to be the braver, cuter and more successful version of her. The girl has 2 secret admirers. They both send her gifts and nice surprising things, but one of them lives next door and keep sending her the postcards with supportive messages. Who will be the one to win her heart?Will she ever find out who’s the guy next door? We have to stay tuned with the drama to find out.
The banner
This is the presented idea to promote the drama.
H/L: The love phenomenon that will make your perspective clearer.
Copy: Starts Jan 15 Click www.sanook.com/shineyourcharm
Copy in the plate* held by 2 men: L for Love , suitable for viewers of all ages.
*The plate is the mimic of Thai TV show rating labels. L for Love imitates the way PG stands for parental guidance.
The postcard from next door
This is the presented Ambient idea.
Copy in the postcard: “From Next Door”, the online drama that will make you see love in the clearer perspective.
The objective: To create awareness and buzz about the drama in the fun and surprising way by installing this Ambient ad that plays with the name of the drama at the restrooms of the downtown youngsters’ malls.
The left behind glasses
Another presented Ambient idea.
Copy: Leave them here on purpose. Because love has already made me see things clearer. Click here to find out how clear it is. www.sanook.com/shineyourcharm
The objective: To raise awareness about the drama again in the fun and surprising way by installing this Ambient ad on the tables or counter bars of the trendy internet cafés where our targets love to hang out. Plus, the cafés are the places the targets can enjoy the drama right away thanks to the internet availability.
Cardiac Center King Chulalongkorn Memorial Hospital
Plasterd Heart
Initiative mobile application idea that helps heal the broken hearts with the healthiest methods.
The synopsis: Cardiac Center King Chulalongkorn Memorial Hospital is packed with acclaimed cardiologists, but how can they claim to be the heart specialists if they can’t provide treatments for a simple yet painful symptom like heart broken. So Plastered Heart was created to clear this doubt.
Plastered Heart can help:
• prevent the users from contacting their ex by blocking their numbers and social media accounts.
•send the users encouraging messages and tips for them to move on
• create online community for heart broken people to share advice and experience or lend each other’s ears. There’re also famous counsellors to suggest and guide them step by step.
Pharmaton
Puppet
This is the presented Print idea for Pharmaton dietary supplement. Thai FDA regulation doesn’t allow us to promote the product’s benefit directly, so here’s the way we get around it.
H/L: The body is ready to function or not; it’s the mind’s call.
Copy: Body and mind works hand in hand. That’s why we need to re-energize both of them daily by having enough rest, positive thoughts, exercises and good nourishment.
The key message: Pharmaton can help sustain your well-being.
Rotarix
Sitting ducks
This is the presented Print idea for the Rotarix vaccine. It protects young children against severe diarrhea and vomiting caused by Rotavirus infection.
H/L: Rotavirus zeroes in on your children!
